COLOR CHARM

Your color, your vibe

DIY, BEST SALON QUALITY

Let Wella Color Charm help you make it! The best salon-quality DIY color brand has a full range of products designed to help you enhance your unique style. Envision yourself with a new look and make it come to life with Wella Color Charm!

Woman with straight black hair featuring platinum-blonde streaks and blunt bangs, posing against a light pink background.

FROM DULL TO DAZZLING

Elevate your hair color at home with Color Charm.

Back view of woman with shiny, wavy black hair wearing a white t-shirt on a light gray background.

Back view of woman with smooth, shiny burgundy hair wearing a white t-shirt on a light gray background.

Before

After

REAL RESULTS

Explore professional advice for every kind of hair dilemma and discover the best techniques for next-level hair.

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Two models - one with bright orange-red, straight hair and one with teal green, coily hair.

How Long Does Permanent Hair Color Last?

5/28/2025

Model with middle length dark brown hair

The 5 Hair Color Types: How to Choose Your Perfect Color

11/30/2022

Demi- vs. Semi-Permanent Hair Color: What’s the Difference?

3/27/2025

READY TO TRY COLOR CHARM?

Find Color Charm collection available here.

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Model with silver and pink tinted wavy hair holding a silver sequin clutch with three Wella Colorcharm Paints boxes.

Exterior view of a Wella salon with three arched window bays, revealing the interior styling stations.

FIND YOUR WELLA HAIR SALON

Experience professional haircare at a Wella salon near you, with expert stylists and treatments tailored to your needs.

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