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COLOR FRESH CREATE

Semi-permanent, expressive color palette

Four Wella Color Fresh hair color boxes in green, orange, yellow, and purple color schemes, standing side-by-side.

AMMONIA-FREE, SEMI-PERMANENT HAIR COLOR

Unleash your creativity with Color Fresh’s vibrant semi-permanent color palette. Its ammonia-free, fragrance-free, and peroxide-free formula makes it the perfect partner for full head or partial applications, creative mixing, pastel shades, and pure toning. Experience the true-to-tone fading effect, thanks to carefully selected pure tone dyes.

A hand with teal nail polish rests on multi-toned blue and gray hair.

FROM DULL TO DAZZLING

Experience the vibrant, creative potential of semi-permanent color with the ease of a low-commitment formula, all in one seamless application with Color Fresh.

Back view of a woman with long, blonde, ombre hair.

Back view of woman with long coral hair colored with Wella Color Fresh Mask.

Before

After

"AS SOMEONE WHO USES DIRECT DYES ALL THE TIME, I'M PASSIONATE ABOUT THE VIBRANT RESULTS AND LIMITLESS CREATIVE POSSIBILITIES IT OFFERS"

Sonya Dove, @thesonyadove

Black and white portrait of Sonya Dove

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Model with green light hair looking at the camera

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A woman with soft, wavy, pastel lavender hair poses with her hands resting behind her head, wearing a white tank top against a neutral gray background.

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Exterior view of a Wella salon with three arched window bays, revealing the interior styling stations.

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