Skip to main content

ARE YOU A PROFESSIONAL? SHOP NOW IN WELLASTORE

COLOR TOUCH

Uncompromising Vibrancy & Shine

Wella Color Touch hair color products, including developer and hair color tubes.

TRUE-TO-TONE VIBRANCY, NO MATTER THE HAIR CONDITION

Are you ready for uncompromised vibrancy and shine no matter the hair condition? Discover the updated formula of Color Touch: Iconic same results on healthy hair. More true-to-tone on damaged hair.

Close-up vibrant red hair

FROM DULL TO VIBRANT

Witness the intense vibrancy and shine of permanent color, with the low commitment of demi-permanent results, all in one seamless experience with Color Touch. Now with an upgraded formula featuring built-in Metal Purifier, Color Touch is vegan, ammonia-free, silicone-free, and mineral oil-free - respectful to hair and recyclable. Let’s embrace 90+ shades for everyone.

Back view of a woman with long, straight blonde hair wearing a white tank top.

Back view of a woman with long, wavy copper-colored hair, wearing a white tank top against a white background.

Before

After

COLOR TOUCH MELT

Ask for this Signature service at your Wella salon for ultra-personalized multi-tonal color, for high-shine & vibrancy.

Close-up portrait of a woman with long, vibrant red hair styled with bangs, wearing a shiny pink top.

BUILT-IN METAL PURIFIER

Built-in Metal Purifier for true to tone vibrancy no matter the hair condition - Up to 70% grey coverage* - Beautifully fades over 28 washes *with Color Touch Plus  

Back of model's head with vibrand red hair

REAL RESULTS

"COLOR TOUCH FADES BEAUTIFULLY AND MAKES ROOM FOR ANOTHER TRANSFORMATION AT THE NEXT VISIT"

James Earnshaw, @jhair_stylist

Black and white studio shot of James Earnshaw sitting on a stool and wearing a matching sweatshirt and sweatpants set.

RELATED ARTICLES

Explore professional advice for every kind of hair dilemma and discover the best techniques for next-level hair.

Red hair being colored and combed

Demi- vs. Semi-Permanent Hair Color: What’s the Difference?

3/27/2025

Model with middle length dark brown hair

The 5 Hair Color Types: How to Choose Your Perfect Color

11/30/2022

Model holds up a bottle of ULTIMATE REPAIR Miracle Hair Rescue.

How to Repair Damaged Hair *Fast* – 8 Quick Steps

6/24/2025

ARE YOU A PROFESSIONAL?

Black and white studio shot of James Earnshaw sitting on a stool and wearing a matching sweatshirt and sweatpants set.

FIND YOUR WELLA HAIR SALON

Experience professional haircare at a Wella salon near you, with expert stylists and treatments tailored to your needs.

YOU MAY ALSO LIKE

Invigo Brilliance Color Protection Shampoo for Fine & Normal Hair

Invigo Brilliance Shampoo is designed to maintain color vibrancy in fine to normal colored hair. This shampoo is specially formulated with Color Brilliance-Blend™, including copper encapsulating molecules that help maintain vibrancy.

Invigo Brilliance Vibrant Color Mask for Fine & Normal Hair

Invigo Brilliance Hair Mask is an intense treatment for colored hair. Specifically created to improve hair surface and enhance color vibrancy on normal and fine hair.

Packshot of Wella Professionals ColorMotion+ shampoo bottle.

Color Motion+ Shampoo

Discover the Color Motion+ Color Protection Shampoo. Specially formulated for color protection, vibrant shine, and stronger hair*. *when using Structure+ Mask vs. no treatment

Packshot of Wella Professionals ColorMotion+ conditioner.

Color Motion+ Conditioner

Discover the Color Motion+ Structure+ Hair Mask. Specially formulated for color protection, vibrant shine, and stronger hair*. *when using Structure+ Mask vs. no treatment