COLOR
Vibrant, stunning color begins now
ILLUMINA COLOR
Create dimensional and natural-looking color with up to 100% grey coverage with Illumina Color. Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. The built-in Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever color is placed. Vegan and Globally committed to no animal testing.
KOLESTON XPRESS
Get fast, fabulous color with Koleston Xpress. Achieve 100% grey coverage in just 10 minutes with Control-X Technology to prevent over-processing. Metal Purifier protects hair from damage, while ME+ Dye Technology reduces allergy risk. Vegan and globally committed to no animal testing.
SHINEFINITY
Experience the brilliance of Shinefinity, a color glaze that delivers results with zero lift, zero damage and a shine you can feel. Free from ammonia, silicones, and alcohols. A zero damage Color Glaze with hydrating lipids, nourishes the hair strand and smooths the cuticles for a silky feel and healthy-looking shine.
COLOR FRESH CREATE
Unleash your creativity with Color Fresh’s vibrant semi-permanent color palette. Its ammonia-free, fragrance-free, and peroxide-free formula makes it the perfect partner for full head or partial applications, creative mixing, pastel shades, and pure toning. Experience the true-to-tone fading effect, thanks to carefully selected pure tone dyes.
COLOR FRESH MASK
Achieve vibrant, temporary color with zero damage Color Fresh Masks. Designed to maintain or transform your color at home, this formula is crafted without animal-derived ingredients and is free from silicones. Its nourishing blend effortlessly applies, leaving hair feeling moisturized, smooth, and deeply conditioned. Perfect for weekly use, with visible results in just 10 minutes.